Elena and Campfire’s COO Mike Monello will be speaking at FutureM 2015 in Boston on October 8th. Their panel, “Storytelling in a Participatory Culture” will discuss how to engage your audience in your story without losing control of the narrative:

“Not content to merely consume media, audiences participate on their own terms — appropriating and re-mixing content, responding in real time or inserting themselves into the story. In this participatory culture, how do you engage people without losing control of your narrative? How do you move beyond the “choose your own adventure” type of interactive storytelling to deliver a truly resonant branded experience? What is the role of data in the production process? Mike Monello and Elena Parker from Campfire will use multiple case studies to discuss the creative execution of participatory stories and to explore the use of artificial intelligence and other emerging technologies in creating ever-evolving content.”

For more, visit: Storytelling in a Participatory Culture at FutureM 15

Also check out the twitter chat that Elena participated in before the conference.