Assassin’s Creed: Under the Black Flag

Copywriter | 2013
To build anticipation and set the stage for the launch of Ubisoft’s Assassins Creed IV: Black Flag, Campfire created “Under the Black Flag: The Real History of the Golden Age of Pirates,” a Tumblr timeline that brought the Golden Age of Pirates to life.

Across three chapters, the timeline used more than 40 posts to introduce legendary characters and provide bite-sized coverage of the historical events that lead to the birth of a pirate republic in the Caribbean between 1715 and 1725. Content includes animated gifs, slideshows, illustrations, quote cards, and image-sliders with accompanying captions, which work in unison to introduce players to the world of assassin Edward Kenway’s adventures alongside famous pirates like Blackbeard and Calico Jack.

Elena worked creatively on this project. She researched posts and images, concepted and developed content pieces, maintained continuity and the timeline’s narrative arc, wrote copy, and fact checked.

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