USA Network: The Washington Globe News

Creative and Video Editor | 2012
The Washington Globe News was a news-room style digital experience created by Campfire to generate buzz and build fans for USA Network’s limited series event Political Animals.

Political Animals pulled back the curtain on the polished facade of a former first-family as they navigate the complex world of political and personal ambition, created by Greg Berlanti and Laurence Mark and staring Sigourney Weaver and Carla Gugino. The Washington Globe digital newspaper accompanied Political Animal‘s six-week run with original news complementing the show’s storyline, expanding the storyworld and creating an ongoing audience experience. Weekly and daily updates were released in sync with plot points. Content included articles, videos, photos and photo essays, political cartoons, and caricatures. The campaign also incorporated Instagram, Tumblr, Twitter and Facebook.

Elena served as a creative and video editor on the project, working directly with Creative Director Steve Coulson on creating content for the site and instagram, working with third party writers, photo selection and editing, copywriting, and video editing (“The Globe Series“).

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