National Geographic: Expedition Granted

Creative Technologist & Manager of Interactive Development | 2014

National Geographic asked Campfire to create an original multi-channel campaign that would help redefine what “exploration” means for a new generation, while seamlessly integrating two high profile advertising brands – Jeep and Dos Equis – into the entertainment experience.

Our solution was National Geographic’s Expedition Granted – a program designed to crowdsource expedition ideas from budding explorers, and then let the public vote on who should win the grand prize of $50,000.

The 12 week program saw over a million visits and more than 300,000 votes cast, until our winner emerged from a diverse and talented group of shortlisted explorers.

Expedition Granted won silver at the 2015 W3 awards for “Online Campaign-Entertainment” and “Online Campaign-Television.”

Elena served as a Manager of Interactive Development on the campaign, overseeing the design and development of the site. She designed the user experience and contributed to other creative aspects of the campaign.


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