HBO: My Watch Begins

Creative Technologist | 2013

In anticipation of the release of the Game of Thrones: Season 2 on DVD, HBO and Campfire invited fans to log onto MyWatchBegins.com to swear a communal pledge of honor and service to The Night’s Watch. Visitors to the site could add their voice to the “oath chorus” – swearing allegiance to the order featured in the award-winning series. A compilation of all recorded vows was shared in celebration of the February 19th release.

Fans were able to single out their voice and share their pledge through social media (Facebook, Twitter and Tumblr) and search for other voices from the cast or from friends.

Elena served as a Creative Technologist on this project, developed and edited audio and video content, assisted with user flow and worked with Dinahmoe on content development and quality assurance.

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