Infiniti: Deja View

Interactive Writer & Creative Technologist | 2013

To promote the all new 2014 Infiniti Q50 luxury sports sedan,Campfire created Deja View, a ground-breaking film that dynamically responds to each viewer depending on their spoken interactions with the onscreen characters.

Deja View combines cinematic narrative with new technologies, including the latest natural language processing systems, to create an immersive entertainment experience unique to each viewer (text from Campfire).

Elena co-wrote and managed development of all interactive phone calls; customized the voice recognition system for all 11 phone calls; maintained and helped evolve narrative logic throughout pre-production, production, post and development; designed prototypes and play tests; managed site QA; provided metric summaries and analysis; among other creative and production contributions.

Deja View won a Red Dot Grand Prix Award in 2014 and was an Honorable Mention in the Cynopsis Model D 2014 Awards for Branded Video.

Deja View was featured by FWA as site of the day on June 20, 2014 and mobile site of the day on July 7, 2014

Deja View is part of the Google Creative Sandbox

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